Citation | Al-Muala, A.M., J.A. Khader, H.A. Al-Ababneh, O. Popova, N.A. Alkhudierat, M.N. Al-Adwan and M.A.A. Dalbouh. 2025. Strategic marketing and public relations in agribusiness: A pathway to enhance competitiveness and sustainability in agricultural enterprises. Pakistan Journal of Agricultural Research, 38(3): 44-54. DOI | https://dx.doi.org/10.17582/journal.pjar/2025/38.3.44.54