Citation | Hellyward J, Fitrimawati (2025). Examining the conceptual model of trust in the halal broiler meat supply chain: effects on willingness to buy and consumer loyalty. J. Anim. Health Prod. 13(4): 1280-1287. DOI | https://dx.doi.org/10.17582/journal.jahp/2025/12.4.1280.1287