Citation | Muangmee, C. and N. Meekaewkunchorn. 2026. Consumer purchasing behavior for thai shrimp paste: Evidence from a traditional agri-food product. Sarhad Journal of Agriculture, 42(4): 1369-1379. DOI | https://dx.doi.org/10.17582/journal.sja/2026/42.4.1369.1379